Helio Bray is an artist in constant transformation, developing his own form of artistic expression. He began with a traditional  “graffiti” style and technique, to which could be attributed to the beginnings of his work. The letter as the basis of his wall work is an effective feature of the artist. His lines, and typography created and imagined by himself, were the governing basis of graffiti practiced for decades.

In 2008, HelioBray developed an artistic proposal for an urban store. Vans, DC Shoes, Adidas Originals, Quickilver, Roxy, Vonzipper to name a few, joined him in this project. From this project came the artist’s own brand clothing line, ‘BrayClothingCompany’.