During Miami Art Week 2019, we teamed up with Lyft for a creative campaign bringing a unique experience to Lyft riders. This is our second year teaming up with Lyft for our Art Car campaign. We are proud to have worked with Lyft for 5 consecutive years now and can’t see what the future has in store for this partnership!
This year we brought in artists all local to Miami to create designs based on their signature styles, while also incorporating unique elements that highlight and celebrate Miami’s culture. Artists Remote, OliGa, and Luis Valle had their designs wrapped on 45 Lyft cars that drove all around Miami for 4 weeks leading up to Basel.
The campaign was a huge hit, getting great feedback from riders and going viral on social media around the city.$1 from every art car ride was donated to the Little Haiti Mural Project. By the end of this campaign we raised a total of $10,000!
Be on the lookout for more The Art Plug x Lyft cars coming soon!