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ADS: VOLKSWAGEN FS II.358 – Andy Warhol

Hand signed and numbered in pencil. Artwork is in excellent condition. Certificate of Authenticity included. From the ADS Portfolio. Published by Ronald Feldman Fine Arts, Inc., New York. Printed by Rupert Jasen Smith, New York. Andy Warhol began his career as a commercial illustrator in the 1950s. Since that time, his fascination with the commercial world can be seen in his various works throughout his career as an artist. An example of this is in his Ads portfolio which is based on popular advertising campaigns and logos in contemporary American culture. The suite exemplifies a form of advertisement for Warhol’s artwork, blatantly acknowledging the commercial nature of American society and urging consumers to continue buying iconic imagery that will forever proposition them with a new and exciting product. The series took commonplace, iconic advertisements and elevated the product being marketed to the status of art. When viewed collectively, the series portrays the defining features of 1980s American culture, confident and consumer driven. Warhol included the Paramount, Apple and Mobilgas logos in the Ads series, as well as advertisements that featured well known celebrities, such as Ronald Reagan for Van Heusen apparel.

Dimensions: 38 x 38 inches

Medium: Screenprint on Lenox museum board

Year: 1985

Edition: Of 190

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Description

Andy Warhol, a leading figure in Pop Art, created vibrant works reflecting the consumer-driven culture of the mid-20th century. Known for iconic images like Campbell’s Soup cans and Marilyn Monroe portraits, Warhol used mass-production techniques, challenging traditional art boundaries. His work blurs the line between high art and popular culture, impacting contemporary art and shaping discussions on celebrity and consumerism.

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